Enhanced fluency of nutrition labels and plain food packaging may result in negative effects
02/10/2017
Gomez, P., Werle, C. O. C. & Corneille, O. (2015). The pitfall of
nutrition facts label fluency: easier-to-process nutrition information
enhances purchase intentions for unhealthy food products. Marketing Letters : a journal of research in marketing , DOI : 10.1007/s11002-015-9397.
Werle, C., Balbo, L, Caldara, C. & Corneille, O. (2016). Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males. Food Quality and Preferences, 49, 168-175.
Werle, C., Balbo, L, Caldara, C. & Corneille, O. (2016). Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males. Food Quality and Preferences, 49, 168-175.
